Include custom backprinting on prints

  • Updated

Who are they gonna call the next time they want great photos? If you have a Portfolio- or Pro-level plan, maybe you if they see your name on the back of each paper print you sell. (Backprinting only works with paper prints, so you won't see it on wall art, canvas prints, metal prints, etc.)

We print through different print labs, and they each print a bit differently:

  • Bay Photo and Loxley enable backprinting on all paper print sizes and finishes and have space for 42 characters per print. They'll accept lowercase and capital letters, the copyright symbol, and all symbols commonly shown on an American keyboard such as & and @. The accents on accented characters will be removed.
  • WHCC's backprinting is like Bay's but maxes out at 40 characters per print.

Two lines are printed on each print. One line is used by the lab for processing, and the other will have your custom backprinting. If you don't have backprinting in place, "www.SmugMug.com Month Day Year Filename.jpg" is printed for Bay Photo, Loxley, and WHCC.

Set up backprinting.

Log in and go to your Selling Tools Branding section. You'll see a backprinting section under Printing. Click Manage below the word "backprinting." You'll see the backprinting tool:

backprinting tool

Type in the text you want and click Save Backprinting.

Or simply click on one of the magic words on the left to include it in the text for backprinting. For example, placing the magic word SMUGIMAGECAPTION in the text would print the photo's caption on the back of each print of that photo.

Note: You can choose different backprinting for a specific gallery in that gallery's settings. However, that page doesn't have a preview, so you may want to test out potential backprinting in your Selling Tools page first.

Available magic words:

  • SMUGMYNAME
  • SMUGNICKNAME
  • SMUGFIRSTNAME
  • SMUGLASTNAME
  • SMUGEMAIL
  • SMUGCONTACTEMAIL
  • SMUGDOMAIN
  • SMUGDATETAKEN
  • SMUGYEARTAKEN
  • SMUGMONTHTAKEN
  • SMUGDAYTAKEN
  • SMUGIMAGEID
  • SMUGIMAGECAPTION
  • SMUGIMAGEFILENAME
  • SMUGIMAGEKEYWORDS
  • SMUGALBUMID
  • SMUGALBUMTITLE
  • SMUGALBUMDESCRIPTION
  • SMUGALBUMKEYWORDS

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