- Setting up packages
- Additional settings for print packages
- Add your products
- Package strategy examples
- What happens when customers order
Setting up packages.
This feature is available for Pro accounts only.
Ordering is a snap when you have one price for a whole heap of goodies. Packages make buying so simple, your visitors can shop with one hand.
FYI: Prints purchased through packages aren't eligible for photo add-on options. Purchasing packages on mobile devices is supported in mobile browsers.
Look under the Selling Tools > Packages tab to see your package options.
The package management page will display all existing packages you've created. You can easily add a package.
Click Add Download Package or Add Print Package and we'll whisk you to the new package screen for the type you chose:
Give your package a name and enter a description so your customers can choose the perfect one.
You can allow your customers to pick their photo(s) from any public or unlisted gallery on your site, or from specific galleries. If you choose Select All galleries within the picker, then customers will be able to choose a package even if they're browsing a protected gallery.
The All Visible Galleries option allows the package to be selected when a customer is viewing a public or unlisted gallery. You're in charge, so if you want to limit their choices to a specific proof gallery, that's your call. Use Only Ones I Choose to open a gallery picker. When you add or allow protected galleries in a package, your customers will still need to enter the gallery viewing password to choose photos from them.
Additional settings for print packages.
Don't forget to choose a print lab. We recommend doing this first because switching this later will reset your product selections. The lab you choose at this step overrides the existing gallery or default lab setting.
Do you want color correction applied to your print package items? Remember that each lab does this differently, so make sure you choose what works best for you. Your choice will override the existing color-correction settings you already have in your galleries. Any additional charges accrued here will be added to the base cost at the bottom of the page.
Package Type: If you want to offer your customers a package using their single favorite image, set that here. Or if you want to let them mix and match photos, choose Multi-Image.
Add your products.
Next, use Add Items on the right to open a product picker. Click any lines in the catalog and the blue checks will indicate that they'll be included in your package. Made a mistake? Click again to deselect a product, or just hit Remove All to start over. Once your products are added, you can change the quantity of each item if your customers want more than one.
As you do this, we'll tally up the base cost in the window at the bottom. When you price your package, we'll automatically calculate your profit. Remember, profit is 85% of the difference between our base cost and your markup. More on profit reporting.
Once you Save your package, you can go back and edit or remove it at any time.
Package Strategy and Examples
When creating packages, consider using a “Good, Better, Best” structure. This makes it easy for your clients to see that the more they spend, the greater the overall value they receive. Buyers are smart and love saving money, so your packages should clearly show how they reduce the per-item cost compared to single a-la-carte purchases.
Note on Low-Resolution Downloads: Many photographers want to offer smaller “social media” versions of images. Clients love them, but a $5 download doesn’t cover your time or expenses. Instead, consider offering low-resolution files only through packages. For example, you might price a single original-resolution download at $20, but require clients to buy a set of four social-media downloads for $20. This keeps the transaction meaningful while still giving customers affordable options. This is accomplished by ensuring that low-resolution downloads are not part of your standard Pricelist and are instead offered exclusively through Packages.
Example Packages by Specialty
Youth Sports Photographer
Digital Download Package Example
Single Download: $20 each
Good Package: 5 downloads for $80 ($16 each)
Better Package: 10 downloads for $140 ($14 each)
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Best Package: 15 downloads for $180 ($12 each)
Why it works: Parents see real savings as they buy more, and photographers keep strong margins since digital downloads have no lab base cost.
Physical Print Package Example:
Single 8×10: $12
Better Package: Two 8×10s + Four 5×7s for $50
Best Package: One 11×14 + Three 8×10s + Six 5×7s for $100
Wedding Photographer
Physical Print Package Example:
Single 8×10: $40
Good Package: Two 8×10s + Two 5×7s for $120
Better Package: One 11×14 + Three 8×10s + Four 5×7s for $225
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Best Package: One 16×20 wall print + Four 11×14s + Six 8×10s for $400
Why it works: Wedding clients expect premium heirloom products and are often willing to invest more. Larger bundles make bigger purchases feel like smart, value-driven decisions.
Portrait Photographer
Digital Download Package Example
Single Digital: $30 each
Good Package: 3 Original downloads for $75 ($25 each)
Better Package: 8 Original downloads for $160 ($20 each)
Best Package: 12 Original downloads for $210 ($17.50 each)
Physical Print Package Example:
Single 8×10: $25
Better Package: Two 8×10s + Four 5×7s for $90
Best Package: One 11×14 + Four 8×10s + Six 5×7s for $175
What happens when customers order?
Package options will appear in your gallery, like so:
Once they select the package from your list, they'll be taken to an area to select photos. If you've allowed a package to apply to multiple galleries, then they'll be able to switch between galleries to pick their favorite images. If they select the package option while in an unlisted gallery, they won't be able to switch between galleries.
When each item in the package is matched to a photo, they can add the package to their shopping cart and check out.
Note: Coupons will not apply to print or digital packages in the shopping cart. If there are other prints or products in the cart with the package a coupon prompt will show and apply only to those items.
Also, The estimated package savings shown is based on your site's default pricelist. Because a package may include photos from multiple galleries with different pricing, the savings displayed may differ from the actual pricing assigned to a specific gallery.
